Turning back to old ones to buy a few more copies of ships they already have by making generic pilots cheaper will likely result some success in reducing the existing inventory, at the same time it may well indicate they're giving up on attracting new players, at least on short term. That reason is the lack (or at least the insufficient number) of new players FFG must not have reasonably expected the existing base of players to buy truckloads of reprints, they must have been aimed at the new players. While I agree your interpretation is reasonable and likely close to the truth, I think the most relevant reason behind missing out on sales targets is not mentioned (unless I overlooked something).
January 14th: Star Wars Destiny is confirmed dead. January 11th: Confirmation release structure going forward has changed, reprints are 'paused'. January 9th: Wave VII announced, only 3 ships, all new, no reprints. January 9th: New Hyperspace Format restrictions announced. X-Wing not primarily affected though we know of at least one redundancy in OP. 7th January 2020: Layoffs & restructures at FFG. Hyperspace will also be more important to the OP calendar than expected. Hyperspace Format will be 'a curated list of pilots & upgrades' using only re-released ships. 
27th December 2019: Organised Play Roadmap published. 
22nd November 2019: Wave 6 release will be further delayed from the dates announced on the 11th. 
12th November 2019: TIE Reapers and Saw's Renegades will not be released in Wave 6. 11th November 2019: On their shiny new Discord channel, X-Wing Miniatures Game provides firm release dates for Wave 6, which will be staggered across Q4/Q1. 1st August 2019: Wave 6 is announced with 8 ships. First of all, here's the timeline we're looking at, in which waves got announced, confirmed, cancelled, delayed, cancelled and delayed some more, and finally released, all set against the backdrop of big changes at FFG and in Organised Play structures.
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